Before 2000, he had a short but rich experience in Beijing, during which he tried more possibilities in different positions that laid a solid foundation for start his own business. From business, sales, Internet technology to marketing strategy, user analysis etc.,Qian Yufeng mainly dabbled in the hot Internet industry at that time. And just this very past working experience made him understand the charm of technology and always regarded technology as an important element of enterprise development.
In 2011, he turned to the kitchen tools, which's a subdivision field with great prospects of future development, and established Keouke Kitchenware Co., Ltd. Qian Yufeng positions Keouke as a professional supplier in kitchenware gadget market, to creat an enterprise ecosystem through our people, products and enviorments and take quality, safety and fashion as the core of the product to make the product not only a necessity, but also a decoration of the kitchen.
Development
The bottleneck of operation and development soon came. In the kitchen appliance industry at that time, there were too many homogeneous and low-price products in the market. In order to succed in the fierce market competition, Keouker had to switch from OEM to brand development. And Keouker finally chose the latter. Self research, and innovative products and culture were regarded as the core barriers of Keuker by Qian Yufeng.
Innovation is not just for the sake of product itself. Based on this viewpoint, He insisted on solving the pain points of kitchen tools through user & product research, and wining the market by the patent from the original quality products. As growing up in the crowded Internet era, various famous brands were also entering this segment, and Keouke has a stronger sense of crisis. But this may also be the driving force for Qian Yufeng to adhere to innovation and strategic upgrading.
Vigorous growth
From product R&D to platform sales, and then to supply chain connection, member management, member fission design, Qian Yufeng has also been thinking about how Keouke could grow rapidly in the nationalwide competition. He concluded that word of mouth is the best fission method. During the past ten years of development, Qian Yufeng has gradually established the company's management system and development mode. First, he uses Keouke as a platform to make the best use of the talents; Second, make product R&D be the core advantage of the company. Currently Keuke has self operated on-line retailing, international trading and R&D functions, devoting to innovation, product upgrade, and meeting future challenges with CHANGE attitude.
Of course, this is related to Qian Yufeng's habit of formulating enterprise development strategies every five years to determine the future direction of the company. "Everything will be eliminated and reborn. As the leader of the company, what we need to solve is not the current problem, but to use the current accumulation to ensure the healthy growth of the company. Now we transplant R&D and manufacturing to local area to revitalize the Changzhou economy!"
